Take Two Wallgreens Every Six Hours

target

Just saw this research from a few weeks back that claims the biggest thing on prescription bottles is the store’s logo, not any useful piece of information. Makes sense, I suppose - they’re the ones selling it. But it reminded me of one of my favorite design stories of the past couple years, the innovative prescription bottle created by Target (shown above).

What’s so innovative about it? ” The designer thought great improvements could be made by reformatting label layout with clarity and a logical sequence of information as primary criteria,” according to a packing industry publication. Crazy, that - a label designed so that the patient can understand the information, rather than use it as a billboard. Crazy Minnesotans…

Published by: tgoetz on October 2nd, 2007 | Filed under Misc., pharma




One Response to “Take Two Wallgreens Every Six Hours”

  1. David Newberg Says:
    October 3rd, 2007 at 9:35 am

    Geeat idea, although convincing manufaturers to do something to help customers rather than income will be difficult., such as this or requiring pills or capsules to be the same shape color or size for any spwcific medication, etc.

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